"Heartbreak mode" versus "Cosy mode"

Moar thoughts on online community management: every online community goes through a cycle of inception, establishment, maturity and decline, and this is natural and fine. There are a finite number of people in the world. Of those finite number of people, a finite number are interested in your site's topic. Of those finite number of people, some will die, some will get distracted and go look at something else, whatever, nobody stays on one website 5eva.